American Express

Small Business Saturday

In the Fall of 2010, American Express decided to dedicate a shopping day to small businesses -- the big box retail stores have Black Friday, and the online retailers have Cyber Monday, but AMEX created a day for small businesses: Small Business Saturday. Disposable was charged with creating short mini-doc videos for the web that celebrated the spirit and stories of small businesses that stood to benefit from this new day. Disposable also was tasked with documenting the day and creating a video to celebrate the accomplishment at American Express itself.

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Credits

Directors: Vikram Gandhi and Brendan Colthurst
Ad Agency: Momentum Worldwide, New York
DP: Christopher Webb